"Embracing Joyful Moments for Everyone"
An Inclusive Communication Redesign campaign for Ikea's Les Ables product collection.
When we think about the feeling of home, different ideas come to our minds. For example: the idea of warmth, comfort, memories, the aroma of coffee waiting on a shelf...
We all think of seamless universal experiences, but are they really seamless for all?
That's why we created: Home for all. It shouldn't be that hard to experience joyful simple moments in life. We shouldn't take for granted simple experiences just because they are at our intuitive reach.
Where daily moments are not just aspirations, but tangible and accessible realities.
Regarding the advertisement:
Regarding the In-store communication:
Regarding the online communication:
