Is a service design and branding project, in which the objective centers around the experience redesign on a local market; in this case, Kiko Alimentación.
The process consists in creating and portraying a new experience of the service to attract new consumers. Since it is a very small and local market their users are always the same, and mostly elder customers. The objective is to generate impact to younger/students users to expand the market in which Kiko usually sells. Making it more accesible, modern and welcoming to any age type of user.
The function of the tool is to visualize all the actors and components involved in a service.
The flow map helps understand the experience from a spacial point of view.
Suggestion of To Good to Go implementation as a mock up example.
Advertising design for products.
Advertising design for products.
Instagram proposal
The objective of generating a stakeholder map is to Identify the role of each stakeholder, and relation dynamics.
This tool helps identify the role of each stakeholder, and relation dynamics.
Creating the 3 possible personas. Generating personas help nrrate the different types of users, based on clusters of behaviours and needs.
Plan and understand in advance the business model and constraints of the service to be designed.
