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Design is the tangible expression of creative thinking. This process is a human thought procedure, every creation was first imagined, thought and given a purpose. Design determines the quality of so many aspects of our lives, and as we cannot avoid its influence, the more fully we understand it, the likelier we are to be able to turn it to our advantage. A designer is someone who creates, someone who brings the subjective to the objective. That’s why it’s imperative to analyze our creations, keeping them updated, and foresee every consequences it can bring.Inefficient and wastefull, illogical systems, illegible typography, anything that guzzles energy unnecessarily or is impossible to recycle safely, affect our lives in many unconscious ways. Undoubtedly, this is how much good design can matter. Whatever we create will have a relation with people, it will communicate something, and designers are the ones who write the initial scenario that develops and improvises the dialogue.